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Podcast: A Brighter Web | Grow your business with digital marketing
Episode: B2B vs B2C: Why They’re More Similar Than You Think
Description: Marketing has no shortage of acronyms, and B2B and B2C are two of the most important. These represent two large business categories, however, they’re not as different as you might think. Listen in as we compare and contrast these two types of companies (plus a few more).
What are the biggest differences between B2B & B2C marketing?
In case of acronym confusion, “business to business” and “business to consumer”.
B2B would be the company trying to sell cups to Starbucks.
B2C is Starbucks marketing to consumers.
Why is it helpful to distinguish between th...