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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Great CX is more than just talking about great CX, with Jon Picoult, Watermark Consulting
Description: There is a lot of talk about how important customer experience is in today’s competitive landscape, but getting leaders, employees, and stakeholders all aligned to make it happen is still not a simple task.Today we’re going to talk about what it takes to create great customer experience. To help me discuss this topic, I’d like to welcome Jon Picoult, Founder of Watermark Consulting and Author of the book Impressed to Obsessed.RESOURCESJon Picoult’s website: www.jonpicoult.comFrom Impressed To Obsessed book website: www.impressed2obsessed...