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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – How To Price a SaaS Product
Description: How To Price a SaaS Product Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Pricing a SaaS product is different from a traditional product. A SaaS customer pays on a recurring basis such as every month or year. Since the customer is paying for a service for a period of time, then the price must reflect that usage. There are two pricing considerations in a recurring revenue model -- cost of customer acquisition and lifetime value. The price must be low enough to fit into the customer’s mon...