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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Good Better Best Pricing
Description: Good Better Best Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In pricing your product consider the Good, Better, Best model This model gives you three price points with which to cover the market. The Good price is set to capture the low end of the market. The key here is the core feature the customer wants and will pay for. For a product with many features, this may be difficult to determine. Choose the basic feature that the majority of customers want. For the Better priced...