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Podcast: Business Growth Podcast
Episode: 173. Your Pricing Is Not Your Problem // AFFORDABILITY IS NOT A SELLING POINT
Description: So often people tell me they try to differentiate on being affordable... but this is not actually a differentiator, this is decreasing the perceived value of your item.You SHOULD be making a profit. You SHOULD feel good about your pricing. You CAN charge (pretty much) whatever you want as long as your marketing aligns it.You do not need to be the most affordable item on the market to make people buy. Honestly, this is often a major mistake in your strategy!!Let's breakdown the why & what to do instead in this week's episode! A...