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Podcast: Building Better CMOs and Marketing Leaders
Episode: Andrea Brimmer, CMO of Ally: Great Privilege, Great Pressure
Description: Full transcriptAs recently as the late 2000s, if you wanted to launch a new banking brand you needed brick-and-mortar branches. But GMAC, a spinoff of GM that was bought by private equity firm Cerberus, didn’t have the liquidity to build or buy a network like that. Joining the company as a brand executive and later becoming its CMO, Andrea Brimmer recalls how risky it felt to debut GMAC’s new identity, Ally Financial, as an online-only firm.“It sounds funny to say that now, 15 years later when everybody's banking in the palm of their...