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Podcast: Inside the Creator Economy
Episode: From Products to Impact: How Brands Can Transform and Influence
Description: In the season 6 premiere, we’re deep diving into the fascinating world of consumer perception. Ever wondered how people form opinions about brands? And how companies can make a positive impact on individuals, society, and the economy? Our special guest for this mind-blowing topic is none other than Emmanuel Probst, author of the best-selling book Assemblage and the Global Head of Thought Leadership at Ipsos, a prominent market research powerhouse.
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Tune in to find out more about:Â
Key drivers when it comes to shaping consumers’ brand perceptionsÂ
Why it's crucial for brands to get closer...