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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Competitor-Based Pricing
Description: Competitor-Based Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In pricing your product consider the competition. In well-established markets where the competition is entrenched, you may need to set the price in the same range as the competition. Review the competitors for their pricing structure. Take note of the price per unit and positioning of the competitors’ products in the market. Premium products set the upper bound for the price while value products set the lower limit. Competitors may be pricing to gain market share rather than re...