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Podcast: The Revenue-Driven CMO
Episode: Breaking the Cycle of Boring B2B Content with Aviv Canaani, VP of Marketing and Sales at Datarails
Description: Joining Host Chris Mechanic on today’s episode is a passionate, data-driven marketer with over 20 years of experience in marketing and communications. They’ve won 12 marketing awards including "The Innovator" award for the most creative use of Gong. Aviv Canaani is the VP of Marketing and Sales at Datarails. Aviv shares how to make B2B marketing less boring, the nuances of creating funny content your prospects love, and the unique marketing opportunities that startups have in SaaS verticals. Takeaways: Note to marketers: B2B content does NOT have to be boring. Even if th...