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Podcast: Uncensored CMO
Episode: Orlando Wood on Advertising
Description: Long time returning guest Orlando Wood is back in the hot seat, talking all things advertising. We look back on his two IPA bestselling books, Lemon and Look Out, to discuss how the two sides of the brain attend to the world differently and how this impacts advertising both on TV and digital. We also discuss some of Orlando's favourite recent adverts and why he likes them.Timestamps:00:00 - Intro01:32 - Who is Orlando Wood02:50 - Orlando’s latest work03:54 - Is Orlando only talking about digital?05:18 - How to build br...