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Podcast: The Digital Deep Dive With Aaron Conant
Episode: Incrementality and Retail Media
Description: Kevin Weiss is the Vice President of Retail Media at Skai, which powers digital advertising and market intelligence for the world's top brands and agencies. As an executive eCommerce leader, he has helped enterprise, mid-market, SMB, and emerging businesses with their marketing efforts. Before Skai, Kevin was the VP of Growth and Strategy at Amplio Digital, where he facilitated the company's acquisition in 2020. In this episode… The ever-evolving retail media ecosystem has led digital marketers to experience FOMO (fear of missing out). With incrementality as a coveted retail media trend, brands are looking to incorporate it...