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Podcast: #FreelanceLife
Episode: Michelle Macfarlane & the Business of Marketing for Small Business
Description: 💡 Why small businesses can succeed in marketing without big budgets💡 The difference between marketing, sales, advertising, and branding💡 The importance of relationship-building💡 The need to understand the customer's journey from awareness to decision-making💡 Why quality content trumps trying to beat the algorithm💡 Technology and AI's role in modern marketing💡 Find Michelle and Dragon Consulting here: https://linktr.ee/dragonconsulting