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Podcast: Can Marketing Save the Planet?
Episode: Episode 63: – Gen Z - The Largest Generation in History… Conscious and concerned about the planet!
Description: “Through marketing campaigns we can bring sustainability and growing smaller more sustainable brands to the front and drive capital away from big brands.”
Where better to get the viewpoints from Gen Z about climate concerns and consumption habits than directly from a Gen Z’er. On this podcast were joined by Estella Struck, Founder and CEO of the first Gen Z Sustainable Product Marketing Agency based in New York. Estella found herself on the right side of TikTok during the lockdowns of 2020 and it was from here that her passion for sustainability was ignited.
Coming out of...