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Podcast: The Penta Podcast Channel
Episode: Deconstructing the world of influencer marketing: Lessons for public affairs campaigns
Description: As policy professionals and corporate communicators aim to tap into new markets and expand their reach, they're increasingly looking to tap into the influencer landscape. But this brings with it a host of questions: How should brands and issue advocacy campaigns leverage influencers? What are the risks? Can audiences trust the authenticity of influences? And, what's next for influencer culture?Â
Join us for this week's episode of What's at Stake, as Penta Partner Andrea Christianson chats with fellow Penta Partner Lauren Wolfson and D.C.-based influencer Sarah Phillips of 52 Thursdays, a popular style and fitness channel. L...