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Podcast: Bourbon Pursuit
Episode: Behind The Pursuit: Can New Whiskey Brands Become a Lifestyle Brand?
Description: Subscribe to Behind The Pursuit: From Bourbon to BrandRyan is back from Redneck Riviera and his mind is burning wondering how or if whiskey brands can break into a lifestyle brand like we’ve seen brands like Yeti, High Noon, Stanley, etc. Is there still a place today for newer brands to break into that, or has Jack Daniels taken the only spot there is?We hit on:
How do brands today make people feel?
Is Pappy simply a status symbol, or a lifestyle?Â
Does accessibility of a product come in to play to...