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Podcast: Making Fun of Marketing
Episode: No Country for Old Demand Gen — Chris Walker, Refine Labs
Description: You’d think sales and marketers across the industry speak the same language, but if you ask two marketers to define what in the world an MQL is, get ready to receive two definitions. @Chris Walker sits down with host Scott Logan and asks the questions no one in the industry is asking: Why aren’t there standards for managing revenue data? Why are pipelines so different? And why isn’t anyone doing anything about it?Chris is the CEO and Founder of Refine Labs, an account-based marketing and demand...