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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Value-Based Pricing
Description: Value-Based Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Value-based pricing focuses on what value the customer derives from the product rather than the cost for the producer to build and deliver it. This pricing model focuses on how the customer perceives the product and what problem it solves for them. To apply value-based pricing to your product assess what price the customer is willing to pay for the product. Look for customer segments that will pay more for the product and focus there. To increase the...