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Podcast: The Tom Ward Show
Episode: How One TikTok Video Propelled A Startup To Massive Success
Description: It all happened with one video. A simple video, shot in 15 minutes, quickly went viral and put the startup, Popl, on the map. Â Â
Jason Alvarez-Cohen started Popl as a way to share social media information, via an app where you just tap each other's phones. Â
Aimed at Gen Z, it made sense. Â But he soon learned that professionals were using it to exchange contact information, like email addresses or LinkedIn profiles. Â He pivoted and, with an improved product and targeted marketing strategy, the new improved Popl blew up. Â
He was recently made the Forbes...