Want to create an interactive transcript for this episode?
Podcast: The Tom Ward Show
Episode: Michael Cherman Started Out Making Socks, Now He Has A Multi-Million Dollar Streetwear Brand
Description: Michael Cherman got hit by a car in NYC and that tragic event sparked an idea: Making reflective socks as a way for pedestrians to be easily spotted by cars, so they could avoid getting hit.
He went to a market, set up a stand and quickly sold out of the 40 pairs of socks that he brought.
That led to the formation of his first brand, ICNY.
It was a success but after taking on an investor, he was fired from his own company.
Not one to be defeated, Cherman decided...