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Podcast: The Tom Ward Show
Episode: How Ben Soffer (Boy With No Job) Launched A Successful Startup And How You Can Too
Description: Ben Soffer started his comedy Instagram account, Boy With No Job, almost as a joke after his wife suggested it. Β
He quickly grew the meme page but then stepped out form behind the account and slowly built his personal brand. Β He grew an deeply engaged community who wanted to support him.Β
So, when he had an idea for a new product, he went to them first. Β
The brand that emerged is Spritz Society, a premium sparkling cocktail beverage. Β Β
He talked about how to launch a brand, how to get financing for a star...