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Podcast: The Tom Ward Show
Episode: How Ben Soffer (Boy With No Job) Launched A Successful Startup And How You Can Too
Description: Ben Soffer started his comedy Instagram account, Boy With No Job, almost as a joke after his wife suggested it.
He quickly grew the meme page but then stepped out form behind the account and slowly built his personal brand. He grew an deeply engaged community who wanted to support him.
So, when he had an idea for a new product, he went to them first.
The brand that emerged is Spritz Society, a premium sparkling cocktail beverage.
He talked about how to launch a brand, how to get financing for a star...