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Podcast: The Thoughtful Entrepreneur
Episode: 1648 - Understanding Your Audience on a Personal Level with Code Crew's Alex Melone
Description: In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founders & Chief Operations Officer of CodeCrew INC, Alex Melone & Andrei Marin.Alexander and Andrei highlighted two crucial areas: deliverability and segmentation. They stressed the importance of ensuring emails reach the intended recipients and tailoring messages to specific audience segments. To illustrate this, they gave an example of a brand selling kayaks and explained how segmenting the audience based on their purchase history can lead to more effective email campaigns.They also mentioned the transition from Google Analytics to GA4 but clarified t...