Want to create an interactive transcript for this episode?
Podcast: SharkPreneur
Episode: Crafting Brands
Description: Crafting BrandsKate DiLeo, The Brand Trifecta – The Sharkpreneur podcast with Seth Greene Episode 962 Kate DiLeoKate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta. She is also an “accidental brand strategist” who discovered the power of branding in her first sales job. In the pursuit of making quota, Kate realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or she was out of a job. Kate therefore threw out the...