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Podcast: The Run Revenue Show
Episode: Why understanding the buyer's journey is critical with Jake Randall, COO Common Room
Description: As the revenue and selling landscape is constantly changing and adapting, it has become a critical component to better engage and build trust with potential buyers. And it all begins with meeting them exactly where they are… AKA, fully understanding and being aware of the buyer journey. Jake Randall, COO of Common Room, shares his secrets to tailoring sales approaches based on the buyer, how to nail trust on the head, and how to achieve a 360-degree view of the buyers to effectively engage with them. Throughout the episode, Jake highlights the power of digital cha...