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Podcast: Strategic Counsel by ForthRight Business
Episode: Classics: 4 Tips for Utilizing Brand to Differentiate in a Crowded Space with Andy Snyder, Rhinegeist Brewery
Description: For this episode, we welcome special guest Andy Snyder, Brand Manager at Rhinegeist Brewery. He discusses brand as a key means for differentiation in a crowded category - in this case (pun intended), craft beer. Brand is THE starting place for any company to build the right emotionally-led foundation to connect with consumers. It’s those emotional connections that - when built authentically - drive consumers to choose you more often, indefinitely.Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top tale...