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Podcast: The Category Queen Show
Episode: How to Create Urgency to Get People to Buy Now (Versus Later)
Description: Urgency in marketing creates motivation to buy. When you do this well, you’ll be able to break through the noise of today's saturated markets and capture the attention of consumers who might otherwise delay or turn the other way.Most people put too much emphasis on urgency tactics like deadlines, limited availability, and time-sensitive marketing campaigns. However, those won’t be the tactics that ultimately accelerate the customer journey from consideration to conversion, prompting your best-match clients to purchase sooner rather than later.Discover the fundamentals of urgency so you can apply short...