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Podcast: Marketing Trek
Episode: Blueprint for Recession Marketing with Robert Norum
Description: Episode DescriptionAre you struggling to make sense of how to market in uncertain economic times? Are you exhausted from pouring energy into outdated demand-generation tactics without seeing any return? Learn how to leverage a full stack ABM approach to turn your marketing efforts into a recession-resistant strategy that yields real results.In this episode, you will learn to:Implement a full stack ABM approach to boost your marketing resilience during challenging economic times.Adjust your marketing budget wisely to navigate uncertainty and downsizing.Enhance efficiency by replacing traditional demand generation with account-based marketing...