Want to create an interactive transcript for this episode?
Podcast: Marketing Trek
Episode: Resisting Recession: The VC View? 'Keep talking to customers' with Steve Lemon
Description: Episode descriptionIn the first of a six-part mini-series, Dom Hawes speaks to Steve Lemon, partner at UK venture capital firm Volution about how marketers can help their businesses resist recession.TL;DR The VC view is that businesses must continue investing in their growth engine: marketing.ο»ΏKey takeawaysEconomic labels like recession and inflation may no longer fit the situation now, making it difficult for businesses to navigate the market.The fundraising environment is a potential leading indicator of the UK economy and businesses too. Weβre seeing conservative decision-making and incr...