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Podcast: Marketing Trek
Episode: Going The Direct Route
Description: How is the trend of direct to consumer commerce is going to affect not only how brands and companies sell, but also how they interact with one another?This episode features interviews with experts on the topic, Gerry Hopkinson, Daniel Ellis, Yekemi Otaru and your host, Dom Hawes. They discuss how direct to consumer commerce changes the role of retail, shifts the focus from product to experience, and makes it easier for customers to find what they're looking for without having to go through multiple channels.Direct consumer is not a new thing. It's been...