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Podcast: Making Sales Social Podcast
Episode: Liz Heiman - Revolutionizing Sales CRM: Aligning Process, Data, and Engagement for Success
Description: Liz Heiman joins us on this episode to share valuable insights on how sales leaders can enhance their CRM to support their sales team in achieving their goals. Liz explains how aligning CRM features with the sales process can liberate your reps from noise and boost engagement. She also highlights the significance of creating a CRM that empowers the team and transforms busy work into productivity. Liz stresses the importance of defining clear stages, prioritizing activities over proposals, and integrating rules that guide progress. Tune in to this episode and discover how to revolutionize your sales CRM for ultimate success.
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