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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 911 – Could You Improve a Customer’s Journey with Artificial Intelligence Marketing?
Description: I'm currently listening to an audiobook Marketing 5.0 by Philip Kotler. It's part of a series that I have been following (3.0, 4.0). 5.0 explores marketing in the post-pandemic world.
4.0 was the explosion of virtual technologies caused by remote work, social distancing, and more. Kotler believes our new Digital World has evolved with traditional marketing techniques taking giant leaps in technology and adaptation.
In Marketing 5.0, he says that our new marketing paradigm includes human-mimicking technologies like artificial intelligence, augmented reality, natural language processing, robotics, sensors, virtual reality, and blockchain. It has also evolved IOT (the Internet of Things).
The book also includes chapters on...