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Podcast: Pipeline Visionaries
Episode: Creating Content That Meets Your Customers Where They Are
Description: This episode features an interview with Juliette Kopecky, CMO at Link Squares, the company behind the AI-powered contract management platform of choice for legal teams aiming to move their business forward faster.In this episode, Juliette shares with us her strategies for defining and creating good content and how to meet customers where they are, her focus on creating stronger customer connections, and the importance of bringing varied skill sets in house in order to match the change of pace within the marketing industry.Key Takeaways:It’s crucial to understand how your customers in...