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Podcast: Foodpreneur with Chelsea Ford
Episode: #78 Collaboration: Increasing Brand Awareness & Sales on a Budget
Description: Send us Fan MailGetting eyeballs on your products and making your brand seen, liked and purchased by consumers can be challenging, time consuming and expensive. However, there is a cost-effective way for time-poor business owners to boost brand awareness and drive product sales through a marketing strategy that is often overlooked. I'm referring to collaborations (or collabs!).In this week's episode of the Foodpreneur with Chelsea Ford podcast, I chat to Jess Ruhfus, the founder of Collabosaurus, an innovative marketing platform that facilitates smart collabs and partnerships between brands. As a brand owner herself, J...