Want to create an interactive transcript for this episode?
Podcast: HBR On Strategy
Episode: Measuring Your Long-Term Strategy’s Short-Term Success
Description: Major strategy shifts need time to play out. Customers have their habits, employees are used to doing things a certain way, and fine-tuning a plan takes time in the market.
But what if you don’t have the luxury of waiting years to know if your strategy really is working?
“The question…is whether the strategy is flawed or whether we just haven’t given it enough time to take hold with customers,” says Harvard Business School senior lecturer Jill Avery, who wrote the fictionalized case study discussed in this episode—loosely based on Ron Johnson’s te...