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Podcast: The CMO Podcast
Episode: Ciara Anfield (Sam's Club) | A Masterclass in Arriving to Purpose
Description: Jim's guest today on The CMO Podcast is Ciara Anfield, the Senior Vice President and Chief Membership & Marketing Officer at Sam’s Club. Sam’s has a special place in Jim's heart–the first store opened in 1983, the same year that Jim and his wife got married and he started at Procter & Gamble. Now 40 years later, Sam’s revenue is about the size of P&G’s, $80 billion give or take.As you likely know, Sam’s is a membership warehouse club store model, offering bulk items at an exceptional value. Sam’s Club has about 600 locations across the U.S...