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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Tiered Pricing
Description: Tiered Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Tiered pricing offers multiple price points for a product with varying levels of functionality or service. It is the most often used pricing model. The advantage of tiered pricing is as follows: It gives the user multiple options to choose from.  The better the fit to the customer's budget the more likely the customer will sign up and retain. Captures more revenue from the customer because it fits their business better. This decreases the number of customers who wo...