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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Conversion Rates at Checkpoint with Head of Digital Strategy and Operations at CheckPoint Technologies , Sean Mattson
Description: In this episode, Sean Mattson, Head of Digital Strategy and Operations at Checkpoint Technologies, joins Maria and Gianna to discuss conversion rates and personalization.
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To begin, Sean discusses his role at Checkpoint as the management of all digital channels including websites, outbound, marketing automation, digital intelligence, globalization, and SEOs. He has been doing marketing for 20+ years and has 15 people on his current team. Since the team is so small, they use tools like Marketo to help automate tasks. Sean built everything from the ground up in this company and Checkpoint was known as the firewall c...