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Podcast: Understanding Users: The UX Podcast

Episode: 49. How can digital teams ensure organisations fully understand the value of a user-centred product design process?: Claire White @ Exscientia

Description: Claire White is Product Design Lead @ Exscientia, an AI-based Pharmatech research company. She shares with me her experiences of moving into the rapidly-evolving world of AI-powered Pharmatech, her views on the importance of rapid, ongoing prototyping when designing products, and why User-Centred Design is not just UX Design. Thanks for listening, and I hope you enjoy the episode. Mike Green

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