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Podcast: Let's Talk Loyalty
Episode: #426: Virgin's Velocity - the loyalty program from Virgin Australia - Rewarding Customer Loyalty Super Fast!
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today’s episode features Velocity, the loyalty program from Virgin Australia.As one of the world’s most famous challenger brands, Virgin enjoys a global portfolio of inspiring businesses that are dedicated to delighting customers around the world, and Virgin Australia's Velocity programme does exactly that!Our guest is Nick Rohrlach, CEO of Velocity, who shares with us the dramatic transformation of both the airline and its loyalty busi...