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Podcast: Green Beauty Conversations by Formula Botanica
Episode: Why the word 'cleanical' needs abolishing
Description: Just when you thought the beauty industry had exhausted its lexicon, along comes "cleanical". At first glance, cleanical seems innocent enough and quite easy to decipher; it's a mash-up of "clean" and "clinical," and aims to describe formulations that are both clean beauty formulations and clinically proven. What's the harm in using it on labels, social media, or in the beauty media? For a start, cleanical should be seen as controversial as it has no scientific basis. To explain why, Lorraine Dallmeier, the host of Green Beauty Conversations and CEO of Formula Botanica, unpacks the...