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Podcast: The Playbook With David Meltzer
Episode: Building the NFL Empire in Germany
Description: On today's episode, I sit down with Dr. Alexander Steinforth, Managing Director of NFL Germany. We speak about the growth of the sport in Germany, and the role social media plays in the development of that popularity. We also talk about American Football’s history in Germany since the mid-90’s. Dr. Steinforth talks about the importance of local endorsements and sponsorships to engage the German audience in the sport. Lastly, we touch on the ability of American Football to unify fans all across the world, and now sell out stadiums in Germany.Key Moments:[4:02] The...