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Podcast: The Revenue-Driven CMO
Episode: Quick-Win Strategies for New Marketing Leaders with Jeff Perkins
Description: Today’s guest is a marketing speaker and author who worked his way up through the New York City advertising scene. He's been featured in AdAge, Forbes, CMO.com, and Fast Company. Jeff Perkins is the CMO of Greenlight Guru and Author of How Not to Suck at Marketing. Jeff joins Host Chris Mechanic to share the importance of getting quick wins right out of the gate, how to reshape your content to land more logos, and why un-gating your content is the key to getting prospects to come back for more. Takeaways: Whe...