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Podcast: SaaS District
Episode: How to Leverage AI for Your Digital Content Marketing with Andy Crestodina #214
Description: Andy Crestodina is the co-founder and CMO of Orbit Media Studios, a digital agency based in Chicago. He has over 18 years of experience where he's advised 1000+ businesses on digital marketing. Andy speaks at major marketing conferences, contributes to prominent marketing blogs, and also hosts the Content Matters podcast. His extensive writing covers content marketing, SEO, social media, and analytics. Andy presents 50-70 times annually and authored "Content Chemistry: The Illustrated Handbook for Content Marketing."In this episode we cover:00:00 - Intro01:23 - Incorporating AI into Strategies and Budget04:43 - Measuring Growth R...