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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Freemium Pricing
Description: Freemium Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The freemium pricing model is used to expedite customer adoption of the product. Many companies use this as part of a tiered pricing model. The freemium model gives users some experience with the product. These are the advantages of a freemium model: It’s easy to implement as the price is zero for a period of time or usage. Customer usage shows the company which ones to pursue for upgrades and paid services. Freemium models can generate virality. Th...