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Podcast: Almond Journey
Episode: Marketing Bulletin, August 2023: Almonds Go Prime Time and ICC Cricket World Cup
Description: August's Marketing Bulletin from the Almond Board of California. A Partnership of Legends: California Almonds + Prime Time California Almonds are going Prime Time! The Almond Board of California (ABC) is launching a new one-of-a-kind partnership of legends with the one and only Coach Prime himself, Deion Sanders. Coach Prime is a legendary, multi-sport athlete turned coach and almonds are a legendary, multi-benefit packed snack with promising new research around exercise recovery. Both continually redefine what is possible. In the biggest celebrity partnership ABC has taken part in, Deion Sanders will bring excitement and...