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Podcast: Behaviour Change Marketing Bootcamp
Episode: E52 Four signs your comms won't shift behaviour
Description: Four signs your comms won't shift behaviour
 There are 4 cornerstones or ‘must haves’ to using behavioural science effectively in comms & marketing. If you want to shift from raising awareness to action - to get started - you need to tick four boxes.
Remember behavioural science is of great interest because it helps us understand our audiences. To find the best way to communicate and get max results.
In other words - it is a way to deeply understand our audiences.
And that is the secret sauce.
That is why we lo...