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Podcast: Get A Better Broadcast, Podcast and Voice-Over Voice
Episode: 0977 – The Diction-ary of Voice - B Part 1
Description: 2023.09.04 – 0977 – The Diction-ary of Voice - B Part 1**BB2B / B2C – different marketing or advertising models. ‘B2B’ stands for 'business to business', that is, an advert for a product or service services that targets other businesses, while ‘B2C’ is 'business to consumer', where the (in our case) audio advert is slanted towards a personal consumers, and so might use different selling points, words and styleBack-time – adding together the durations of remaining programme elements, and then taking that sum from the time by which the programme has to end by. The resultin...