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Podcast: The Curated Beauty Podcast
Episode: The Value Code: How to Keep Patients for Life
Description: One of the most misunderstood topics in the business world is value versus price. At the core of each and every client relationship is the value that you hold for them. This applies to medical esthetics, but also any other business you can think of. Value is a perception of your product or service by the customer. Perceived value is greater than the price. The customer should feel that they are at an advantage in order to create a positive experience for that customer. This will help to build those strong, long-lasting client relationships every business owner...