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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Dynamic Pricing
Description: Dynamic Pricing Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Dynamic pricing varies the price based on the current supply and demand. This pricing can be used to increase the price when demand is high and then lower it when supply catches up. This is often used in ride-sharing services which charge more during the rush hour. To use this pricing model consider the following: Calculate the cost of delivering the product or service. Never drop the price below the cost. Determine your pricing strategy -- market share...