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Podcast: Sticky
Episode: Going viral with thought leadership - Cedric Chin
Description: In this episode, Cedric Chin shares how “earned secrets” are at the core of creating viral, thought leadership content. He shares his process for writing long-form articles and stresses how consistently publishing on a schedule can help build readership.Key timestamps:0:30 – Who is Cedric Chin?1:45 – What is Commoncog about?9:59 – Definition of “going viral” and thought leadership11:07 - Four types of thought leadership according to Ryan Law12:25 – Example of a viral “Yes, and” article Cedric wrote 15:14 – Example of a viral article challenging a truism21:48 – The “ripple...