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Podcast: The Brand Marketing Show
Episode: Growing An eCommerce Brand Before, During & After Covid. Lou Duggan's Real (Rollercoaster) Journey
Description: This year, I've observed so many businesses that started during the Covid eCommerce boom time They're experiencing a decline in sales, or finding that trying to get the same results as they easily got during Covid is now taking them a lot more time, effort and investment. Let's be honest, the life we all experienced during the first two years of Covid produced about 10 years' worth of eCommerce sales growth in that very short period of time. Then all of a sudden, our online shopping habits changed again with the result being that i...